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What Coldwell Banker Premier Offers YOU...

As some of you may know, I recently changed brokers and have moved to the newly opened Coldwell Banker Premier (CBP) office in Harrisonburg VA. For me, it has been a great opportunity to be a part of a new team, opening a new office with a well established real estate company. In addition, it has been an opportunity to grow our brand recognition in the Shenandoah Valley with current offices in the WV panhandle, Winchester, Fort Royal, and Mount Jackson, VA. I also chose CBP so I could be a part of a team that encourages me and provides great examples of how to be a better agent for my clients. So you may be asking why I am writing this blog about my career choices when it is supposed to be about you as a buyer or seller. Well let's discuss why my choices are great choices for you as well.

Picture of a house with my sales sign
Call the number on the sign to list with me!

First of all the company has been around since 1906 building and perfecting upon their status in the real estate industry with each office being independently owned and operated. Their new logo includes the North Star with a slogan of "Guiding You Home." Here are a few facts from 2020 you may not know about Coldwell Banker:

  1. #1 in agent satisfaction, #leaveyourmark is the signature hashtags for agents

  2. #1 most effective real estate advertising 9 years in a row

  3. Women's choice award winner 4 years in a row

  4. #1 most visited real estate brand online

  5. Guiding people home for 115 years

  6. 96,000 agents in 40 countries

  7. 166 million impressions on Coldwell Banker social platforms

  8. Proud sponsor of St. Jude Children's Research Hospital, raising $250,000 in 6 months

  9. Partners with to launch the Homes for Dogs campaign

  10. 13% higher sales price than the National Association of Realtors (NAR) average

  11. 35% of homes sold closer to list using their exclusive Listing Concierge Tool

  12. 10 new inclusive ownership program affiliates supporting change in our industry

Of course these facts are impressive, but let me show you why they are important to you.

Agent Satisfaction

I was a manager for many years in corporate America and every year we conducted grass roots meetings and surveys asking our employees what they liked best about their place of employment. The number one result every year was they felt valued and listened to by the company. If the agents are ranking Coldwell Banker as #1, then they are appreciated and happy with what the company is offering them. Agents satisfied with their brokerage enthusiastically provide excellent customer service day in and day out to their clients and customers. Now think of an example of great customer service you were provided in the past and how it made you feel.


For sellers almost all full service realtors take professional pictures, place a sign in your yard, send out just listed post cards, post your home on social media, and list your home in the local MLS. CBP is way more, building a working partnership with you. I have exclusive listing tools that give more accurate list prices and access to a tool called CBx Buyer Locator that profiles the most likely buyer for your home so our marketing can be more targeted. Now that is powerful! In addition with being the #1 visited real estate brand online, we are almost guaranteed not to miss a potential buyer using a tool called Rapid Response. This tool alerts me to a buyer inquiry, so I can respond immediately while they are still online! These are only a few exclusive tools used by CBP agents that help you sell your home faster.

For buyers we offer the same full service we offer all sellers as well. You will have access to my website that will allow you to not only save searches and receive notifications but access to my mobile app. This mobile app is very useful when you are driving neighborhoods and come across a newly listed property. The app will find your location, list properties near you, and allow you to send me a question or schedule a showing. As your Realtor I will assist with your home buying process from start to finish which includes finding the right lender, negotiating hard on your behalf, assisting with the home inspections, and moving you successfully to closing.


With assistance from our industry affiliates I can offer you, as the buyer or seller, a complete start to finish approach, or a one-stop-shop as you might say.

  • Mortgage services

  • Warranty services

  • Insurance services

  • Title services

  • Moving Concierge service

  • eRelocation service (when moving to a different city, state or country)


I believe in order to provide the best service to the community, you have to be involved in the community. If you have visited my Facebook page @SLTreadway you will notice my posts about my three schnoodles, Ruthie Ann, Peggy Sue, and Buckley Joe so I am very proud to be a part of the Homes for Dogs Project. The Homes for Dogs project partners with to assist with finding adoptable dogs (and now all pets) a home of their own. We have been finding you homes for over 100 years, so of course it is only fitting for us to help in finding our best friends a home as well. Look for our national adoption weekend later in September where agents get together and volunteer at local shelters with a goal of finding as many furry friends homes as possible.

Homes for Dogs logo
In Partnership with

Our next upcoming local event for the Harrisonburg/Shenandoah offices will be sponsoring Movie Nights in the Park on May 22nd in the town of New Market. Stop by and visit me, but more importantly bring the family for a night of fun and watch The Croods, A New Age. You can learn more about movie nights by visiting New Market events.

In a broader sense of community, my amazing broker, Steve Dubrueler, is right now climbing Mt Everest to raise money for St Jude's in an event called, Climb for Kids. He is on his way to raising almost $10,000 and all proceeds go straight to St Jude's with Steve funding the climb on his own. You can visit our website to donate and learn more. I also am a proud supporter of St. Jude, so a portion of all my transactions will be donated in your name to support this cause.


Other agents in our area are doing an amazing job and have built strong relationships in the community, but after seeing all that Coldwell Banker Premier has to offer you as a buyer or seller, why would you want to take a chance on the what ifs on one of the biggest financial decisions you will make. Stop in and visit our new office in Harrisonburg VA and let's put this knowledge to work!

For a free copy of my Buyer's or Seller's Guide send me an email and I will happy to send it.


Stacey Treadway is a licensed Realtor in the Commonwealth of VA. She works as an agent for Coldwell Banker Premier in Harrisonburg, VA serving Harrisonburg and the surrounding counties. Contact her at or by phone at 540-810-8121.

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